Strategy With Heart

I help artists, makers, and service-based creatives connect with their audience through thoughtful, on-brand emails — from welcome sequences and product launches to everyday newsletters that sound just like you.

What I Do

EMAIL MARKETING

I write launch emails, evergreen welcome sequences, and monthly newsletters that help you connect with your customers. Every email is grounded in your voice and visual brand, so your emails feel like a natural extension of your work.

BRAND TOUCHPOINTS

I use your branding to elevate and style brand-aligned materials such as e-workbooks, service guides, floral proposals, mailers, and more, so you can give your clients a high-end experience that sets you apart.

Services

  • Not all email providers are created equally beautiful, but that doesn’t mean your emails should be ugly!

    I give your emails a zshuszh that will elevate your brand experience into a consistent extension of your online presence.

  • Make every step of your process feel elevated and aligned from first inquiry to final delivery. I apply your existing branding to create cohesive, polished materials.

    Examples:

    • Floral or creative service proposals

    • Price and other branded guides

    • E-workbooks for online courses

  • For creatives launching a course, product, or retreat — or just wanting to welcome new subscribers with intention.

    Examples:

    • Launch & sales email sequences

    • Welcome and nurture sequences

    • Re-engagement campaigns

    • Email audits (tone, flow, segmentation strategy)

  • Ongoing support to keep your audience engaged without the stress of starting from scratch each time.

    Examples:

    • Custom templates designed in Flodesk, Mailchimp, etc.

    • Monthly copywriting & editing

    • Strategy support for segments + scheduling

    Optional design add-ons for headers, GIFs, or Canva blocks

Kind Words

Thanks so much for all your help with everything and for always making me look so professional!

— Lily Roden Floral Studio

Let’s Work Together

Ready to elevate your email game and customer experience so they feel as beautiful and intentional as the rest of your work? Let’s talk about what you’re launching, creating, or dreaming up. I’ll help you bring it to life.