Simple, Thoughtful, Creative

MOTHERHOOD

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • Monet Goode

    FOUNDER

  • Emmett Marsh

    DESIGN DIRECTOR

  • Eleanor Parks

    SUSTAINABILITY DIRECTOR

  • Jamie Kokot

    CUSTOMER SERVICE MANAGER

 most loved posts

 

recently published

JOURNAL
tips for a smooth family day trip to muir woods
tips for a smooth family day trip to muir woods

Snacks, strollers, and family fun!

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what i'd pack for paris, 10 years later
what i'd pack for paris, 10 years later

It’s been over a decade since I was in the City of Light, here’s what I’d wear if I were going back.

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february wardrobe staples
february wardrobe staples

What this busy mom of three wore the most this month.

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Hey, I’m Alex!

I believe in savoring the simple joys of everyday life. You can usually find me sipping on an iced latte—either one made at home or from one of the many amazing local coffee shops here in Sacramento.

After having three kids, I’m on a journey to discover my personal style and on the lookout for pieces that fit the laid-back yet chic aesthetic I hope to exude as a “cool mom.”

I do this by being the very opposite of cool, tracking what I wear every day and then writing about it on the internet.

If you’re into style, simple travels with young kids, and daydreaming about making our homes lovely instead of folding the laundry, welcome!